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January 2010
Retail Sales Analysis: Wine Sales Up 2 Percent in October
by Rachel Nichols
Wine sales for October were up 2.3 percent from the same period last year in The Nielsen Company-tracked data. The 2.3 percent growth in October all took place in wines retailing under $15. Wines retailing for under $6 grew 5 percent while wines retailing for $9 to $14.99 grew about 4 percent. Wines retailing for $6 to $8.99 declined about 3 percent and sales of wines above $15 decreased by about 2 percent. Wine sales are up 3.5 percent in the 52 weeks ending October 17, 2009, while case volum...
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