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December 2009
Insight & Opinion: European Wine Shows
Which ones should a producer, distributor or retailer attend?
by Lisa Shara Hall
International wine shows abound. It used to be all about VinExpo, but with two other European shows vying for importance (and getting it), VinExpo is no longer the must-go event. So what else is out there? ProWein If a U.S. producer is looking for German, Scandinavian or Eastern European representation, this is the must-do fair of choice. It is also one of the most well run fairs around, with eight exhibit halls organized around country themes, with glasses at each booth (no lugging a dirty ...
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