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Insight & Opinion: European Wine Shows

Which ones should a producer, distributor or retailer attend?
Dec 2009 Issue of Wine Business Monthly
International wine shows abound. It used to be all about VinExpo, but with two other European shows vying for importance (and getting it), VinExpo is no longer the must-go event. So what else is out there? ProWein If a U.S. producer is looking for German, Scandinavian or Eastern European representation, this is the must-do fair of choice. It is also one of the most well run fairs around, with eight exhibit halls organized around country themes, with glasses at each booth (no lugging a dirty ...
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