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2009 Year in Review: Wine Institute Celebrates 75 Years

Organization has been pivotal in California's wine growth.
Dec 2009 Issue of Wine Business Monthly
Wine Institute, a visionary San Fran­cisco-based organization founded in 1934 following the repeal of Prohi­bition, celebrated its 75th anniversary in 2009. The original formation of the Wine Institute was a result of the melding of two powerful organizations: the Grape Growers League, founded in 1931, and the Wine Producers Association, founded in 1933. To boost winery retail sales, tourism and establish a long-term national campaign for California wine, the organization started the Wi...
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