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Retailers Take Several Approaches to Satisfying Consumers

Reaching Traditional Shoppers
May 2000 Issue of Wine Business Monthly
Despite marketers' best efforts and even the advice of the medical profession, the United States' mover and shaker culture seems to have had a difficult time slowingdown to enjoy a glass of wine on a regular basis. News of the so-called "French Paradox" effect caused a spike in red wine consumption in the early 1990s, to which the California industry in particular responded by planting thousands of acres of red grapes. Now, nearly a decade after the good news about wine and physical health broke...
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