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Loving Crush

Nov 2009 Issue of Wine Business Monthly
People who know nothing about the process of making wine have a romantic notion of the process. They see the gleaming stainless steel equipment, but they imagine simple wooden tanks with long legged, smooth-skinned maidens gently stomping grapes. They think that winemakers live an idyllic life, one with little stress; full of fine dining, expensive wines and interesting dinner guests. They just have no idea of the work involved. Jake Lorenzo is starting his 34th harvest. By the time it is over ...
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