Follow us on Twitter Subscribe to Wine Business Monthly Wine Business Monthly Archives Advertise in Wine Business Monthly About Wine Business Monthly winebusiness.com homepage Winejobs.com homepage winebusiness.com homepage Wine Business Monthly Homepage
Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers
Sign In | New User? Register  
November 2009
Tasting Room Insights from San Luis Obispo County
Survey suggests how to generate sales.
by Kathryn Vogt and Wayne Howard
We were asked by a friend who had moved up the marketing chain from grape grower to winemaker if adding a tasting room would make sense and, if so, what should he keep in mind when developing it. We asked questions that are important for both new and existing tasting rooms. In particular: Is location important? What do people look for in tasting rooms? Do they buy wine in tasting rooms? What Was Done We surveyed tasting room visitors at eight different sites: four on-site tasting rooms (locate...
» Article access restricted to registered members of winebusiness.com/winejobs.com
Already a Member?

Click the button below to sign in:

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.


subscribe to print | archive | advertise | 800-895-9463
Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.
subscribe to print | archive | advertise | 800-895-9463