Tough Times for Napa Cabs
Expensive, luxury wines are not an easy sell these days.
Nov 2009 Issue of Wine Business Monthly
Napa Valley is one of the few New World wine producing regions with as much cachet as Old World legends like Bordeaux and Tuscany. It has long been the pioneering North American region that put fine domestic wine on the map. However, the region’s reputation may well have gone to its head as many producers continue to maintain sky-high pricing not attuned to the economy. As a result, many restaurateurs are selling much less Napa Cabernet Sauvignon. Some producers have taken price reductio...
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