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October 2009
Starting a Virtual Brand
Follow a group of lawyers as they document their progress and tackle the important legal aspects of the winery business. In this third installment of the series, they create a virtual wine brand.
by Katja Loeffelholz
Editor’s note: The first article in this series appeared in the April 2009 issue and the second one appeared in the July 2009 issue of Wine Business Monthly. Follow Gaw Van Male’s progress at So we have decided to start our own wine brand but what do we call it? At Gaw Van Male, a Napa Valley Law Firm, we often advise businesses involved in the wine industry on how to do something. While modest in scope, we, as a firm, want to experience firsthand what our clients ...
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