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October 2009
Product Review: Hosted Customer Relationship Management Software Solutions
An analysis of hosted CRMs as effective sales force automation tools
by John Corcoran
Advances in technology and the current structure of the wine case goods market have led to the creation of a new set of functional tools for wine business sales and marketing organizations, including Customer Relationship Management (CRM) software. These tools facilitate and help organize winery sales and marketing functions, which have tended to be inconsistent with the application of CRMs and have been often relegating it to Direct to Consumer (DTC) operations such as wine clubs and Internet o...
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