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March 2001
Wine Market Year-end Reports
by Cyril Penn
Wine Market Growing Much Faster than Previously Thought, Study SaysThe California Wine Industry has grown at double the rate of the general economy over the last decade, much faster than previously thought, with 1999 sales of $6.2 billion, according to the new Wine Trends study by industry consulting firm Motto Kryla Fisher. That $6.2 billion is what California wineries received. Consumers paid nearly $12 billion for the wine."There's no doubt that we are in the greatest wine boom in history," s...
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