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March 2001
Champagne Bottling is Getting a Whole Lot Stranger
In an effort to cut through the noise of a crowded market, several Champagne & sparkling wine producers are dressing up
by Mary-Colleen Tinney
There are few beverages so closely associated with wealth, power and allure than Champagne. Images of well-appointed yachts being christened with bottles of the bubbly and Robin Leach signing off his Lifestyles of the Rich and FamousTM television show with hopes of "Champagne wishes and caviar dreams" for his viewers have championed the upscale product. A Champagne-tinged lifestyle is wrought with pretense, beauty, celebration and ease, at least in the minds of star-struck consumers. Perhaps eag...
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