Making a Strong Move into Fine Wines
by Paul Franson
Mar 2001 Issue of Wine Business Monthly
For some who make wine, wine making is an art. For others, it's a miracle of nature. Others seemingly regard it as an extension of their egos. Not Richard Sands. The chairman, CEO and president of Constellation Brands, Inc. (NYSE: STZ) clearly regards his diverse collection of wine and spirits products as a business. The PhD in social psychology likewise regards consumer preferences as more important than tradition. "We believe in staying focused on the consumer and being a leader in anticipatin...
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