It takes more than good wine to survive these days. Tasting room staff and managers who take the time to build rapport with their customers are likely to sell more wine--and I'll show you how and why rapport is the core of relationship building. In this article, I will illustrate how important it is to make a connection with tasting room customers and how that enables you to sell more wine. I'll examine the tasting room from the customer's point of view and look at what results in a sale, inclu...