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March 2001
Etched Images
Branding Beyond Labels
by Gretchen Jaeger
 As the demand for premium wines continues to rise, so does the demand for premium packaging. If you ask Stu McFarland of Etched Images in Napa what has made it possible for his company, which specializes in custom-etched and painted wine bottle design, to grow from gross revenues of thirty thousand dollars in 1994 to just under one million dollars in 2000, he'll tell you it's intense loyalty to their customers and a constant awareness of wine industry trends and changes in available techno...
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