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Mar 2001 Issue of Wine Business Monthly
DesignThe Wine Institute recently introduced their new logo at their board of directors meeting in Santa Barbara. The new look reflects the active role the Institute plays for California wine in its mission to "initiate and advocate state, federal and international public policy to enhance the environment for the responsible consumption and enjoyment of wine." At the unveiling, Wine Institute chairman Louis (Bob) Trinchero of Trinchero Family Estates stated, "The strong, humanistic symbol repres...
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