Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

Month in Review

Packaging Matters: Image is More Important than Ever
Mar 2001 Issue of Wine Business Monthly
If the consumer doesn't like the packaging on your wine bottle, she or he may never find out how great your wine tastes. There are few, if any, consumer goods categories where so many brands compete on the store shelves. Sometimes the wine sells itself. More often than not, however, the packaging sells the wine. Packaging matters in the lower price categories where consumers don't necessarily know what it is they're buying. Here the packaging becomes the product. And with consumers moving upscal...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.