Packaging: Is Going Lighter Worth the Weight?

Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers

August 2009

Yes, there are environmental benefits to using lighter bottles, but how much can wineries save?

by Cathy Fisher

While the use of lightweight glass in the wine industry is nothing new, its recent rise in popularity is. The surge of interest is being driven primarily by issues related to cost and sustainability. Environmental factors have been contributing to this shift for some years; however, the recession has forced wineries to cut supply costs, and for many this means shifting their bottle weight. Glass manufacturers are shaving as much as 12 to 28 pe...

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