Insight & Opinion
Impact of Innovation: A Call to Action
by Andrew L. Waterhouse, University of California, Davis; Alan Lakso, Cornell University; Markus Keller, Washington State University; Ed Hellman, Texas A&M University; Christian Butzke, Purdue University; Bruce Zoecklein, Virginia Tech
Jun 2009 Issue of Wine Business Monthly
In the December WBM Insight & Opinion, John Crossland, California Association of Winegrape Growers (CAWG) chairman, called for a research-only marketing order. In the California Agriculture journal, leaders of other agricultural commodity boards called for sustained public investment to ensure the future of agriculture in California, and economics scholars described prior agricultural research investment as the key to today's market dominance. Similar opinions and concerns are being voiced i...
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