Follow us on Twitter Subscribe to Wine Business Monthly Wine Business Monthly Archives Advertise in Wine Business Monthly About Wine Business Monthly homepage homepage homepage Wine Business Monthly Homepage
Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers
Sign In | New User? Register  
June 2009
Brand Label Security
Protecting a winery's good name using anti-counterfeit systems
by John Intardonato
When Pliny the Elder coined the phrase, "In Vino Veritas," he hadn't anticipated cult wines, digital printing or the Internet. Since virtually every product can become a counterfeit victim, something as ubiquitous as wine is no exception. With estimates that counterfeit fraud is sapping $700 billion in all merchandise sales per year, there is growing concern that some of that loss is falling on high-end wines. According to David Molyneux-Berry, former consultant to Sotheby's wine auct...
» Article access restricted to registered members of
Already a Member?

Click the button below to sign in:

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

subscribe to print | archive | advertise | 800-895-9463
Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.
subscribe to print | archive | advertise | 800-895-9463