Brand Label Security
Protecting a winery's good name using anti-counterfeit systems
Jun 2009 Issue of Wine Business Monthly
When Pliny the Elder coined the phrase, "In Vino Veritas," he hadn't anticipated cult wines, digital printing or the Internet. Since virtually every product can become a counterfeit victim, something as ubiquitous as wine is no exception. With estimates that counterfeit fraud is sapping $700 billion in all merchandise sales per year, there is growing concern that some of that loss is falling on high-end wines. According to David Molyneux-Berry, former consultant to Sotheby's wine auct...
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