Direct to Consumer: 2009 Tasting Room Report
How the Recession is Affecting Tasting Room Sales and Wine Clubs
by Cathy Fisher
May 2009 Issue of Wine Business Monthly
Note: click here for a PDF version of this article. While direct to consumer (DTC) sales and club sign-ups have slowed somewhat due to the recession, many wineries are reporting continued sign-ups. The most successful wineries are using this time to hone their expertise and leverage the traffic that they are getting. Wine Business Monthly's fourth annual Tasting Room Survey Report takes a focused look at the trends in DTC sales as well as revisits those related to wine clubs and tasting fees. ...
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