Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register


Consumer Direct Debated

Diverging views on direct shipping and three-tier system at 2009 Unified Wine &?Grape Symposium.
Apr 2009 Issue of Wine Business Monthly
The direct to consumer (DTC) shipping seminar at the 2009 Unified Wine & Grape Symposium in Sacramento, California looked to the future this year by posing the question, "What will the direct to consumer landscape be in 10 years?" This is in contrast to previous years when panels reviewed the past progress of the DTC industry and its changes over time. The speakers were Dennis CakeĀ­bread, senior VP of sales and marketing for Cakebread Cellars and a proponent of DTC shipping, and Craig W...
» Article access restricted to registered members of winebusiness.com/winejobs.com

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.