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April 2009
Consumer Direct Debated
Diverging views on direct shipping and three-tier system at 2009 Unified Wine &?Grape Symposium.
by Amber McKenney
The direct to consumer (DTC) shipping seminar at the 2009 Unified Wine & Grape Symposium in Sacramento, California looked to the future this year by posing the question, "What will the direct to consumer landscape be in 10 years?" This is in contrast to previous years when panels reviewed the past progress of the DTC industry and its changes over time. The speakers were Dennis CakeĀ­bread, senior VP of sales and marketing for Cakebread Cellars and a proponent of DTC shipping, and Craig W...
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