The Power of Labels
Consumers often buy with their eyes before their palate.
by Jody Purdom
Apr 2009 Issue of Wine Business Monthly
Chateau Ste. Michelle In the world of sales it's all about getting noticed. Whether it's an eco-friendly car, a sky-high pair of platform shoes or even the latest concept in vacuum cleaners, the product that conveys its message best--be it environmental consciousness, sex appeal or efficient cleanliness--is the one that captures the sale. Once in a blue moon, this is an accidental occurrence (think last ho...
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