An Abundance of Research
Updates on nine important research projects
Apr 2009 Issue of Wine Business Monthly
I grow weary of hearing people in our industry complaining about "that damn university" and how they can't relate to our problems. The "ivory tower" effect is a vicious cycle. A group of talented scientists endeavors away at their respective fields of expertise, which don't necessarily mesh with those of the industry group that ostensibly supports them. Scientists reach out for guidance and funding, and the industry group: a) rebukes them, saying, "What do you know about our problems anyway?...
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