Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

Maintaining a Healthy Wine Club in an Uncertain Economy

Find out the best ways to prevent club cancellations, get members back and keep your club active.
Mar 2009 Issue of Wine Business Monthly
Building a robust wine club is an ongoing activity for wineries, one that has become even more important lately given the tight economy. While some wine club managers are staying their course and hoping for the best, others are considering fresh approaches to attract new club members, hang on to existing members and entice former ones back. Although some wine club members are dropping off because they view their purchases as luxuries to cut back, wineries are hoping that those who may be sa...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.