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March 2009
Maintaining a Healthy Wine Club in an Uncertain Economy
Find out the best ways to prevent club cancellations, get members back and keep your club active.
by Cathy Fisher
Building a robust wine club is an ongoing activity for wineries, one that has become even more important lately given the tight economy. While some wine club managers are staying their course and hoping for the best, others are considering fresh approaches to attract new club members, hang on to existing members and entice former ones back. Although some wine club members are dropping off because they view their purchases as luxuries to cut back, wineries are hoping that those who may be sa...
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