Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register


Winery Tours Engage, Educate Vistors

Not just for bottle sales, tours have become customer acquisition and retention tools.
Feb 2009 Issue of Wine Business Monthly
The ubiquitous winery tour comes in almost as many different iterations as there are wineries. While it is easy to say that the development and implementation of a tour has an obvious business objective--to sell wine--the situation might not be as cut-and-dried as that, especially when it comes to gathering performance data. Visitors tour the wine caves at Benziger Family Winery in Glen Ellen, California. Photo: Scott Summers...
» Article access restricted to registered members of winebusiness.com/winejobs.com

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.