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Winery Tours Engage, Educate Vistors

Not just for bottle sales, tours have become customer acquisition and retention tools.
Feb 2009 Issue of Wine Business Monthly
The ubiquitous winery tour comes in almost as many different iterations as there are wineries. While it is easy to say that the development and implementation of a tour has an obvious business objective--to sell wine--the situation might not be as cut-and-dried as that, especially when it comes to gathering performance data. Visitors tour the wine caves at Benziger Family Winery in Glen Ellen, California. Photo: Scott Summers...
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