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Mondavi Uncorks Golden Vine Winery at Newest Disney Theme Park
Feb 2001 Issue of Wine Business Monthly
The Starbucks of Wine? The Robert Mondavi Golden Vine Winerysits at the heart and center of Disney's new theme park and enjoys a much-coveted 550 feet of parade frontage.In a marketing coup through which it will likely introduce premium California wines to millions of visitors, the Robert Mondavi Winery this month opened its long-awaited Golden Vine Winery at Disney's California Adventure, the new 55-acre theme park adjacent to Disneyland in Anaheim, California. The Golden Vine Winery sits right...
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