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November 2008
Addressing the Consumer's Desire
Research study finds consumers fall into six unique segments, and those classified as 'overwhelmed' are the best opportunity for increased wine sales.
by Mary-Colleen Tinney
:link { color: blue } :visited { color: purple } Consumers are largelyoverwhelmed by the wine category, according to Project Genome: Home & Habits, the latest phase of the groundbreaking consumer research study commissioned by Constellation Brands. In October 2005, Constellation released the first phase of the research, which asked consumers to self-report wine purchases over the previous 30 days. The study found that consumers fall into six unique segments with differing attribut...
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