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Addressing the Consumer's Desire

Research study finds consumers fall into six unique segments, and those classified as 'overwhelmed' are the best opportunity for increased wine sales.
Nov 2008 Issue of Wine Business Monthly
:link { color: blue } :visited { color: purple } Consumers are largelyoverwhelmed by the wine category, according to Project Genome: Home & Habits, the latest phase of the groundbreaking consumer research study commissioned by Constellation Brands. In October 2005, Constellation released the first phase of the research, which asked consumers to self-report wine purchases over the previous 30 days. The study found that consumers fall into six unique segments with differing attribut...
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