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October 2008
Insight & Opinion
Ag Vision: Creating a 20-year plan for agriculture in California
by Karen Ross
As part of California agriculture, the wine business operates in a complex and sometimes capricious policy and business climate. Competition for water and land use, layers of business and environmental regulations, escalating production costs and a diminished public understanding of agriculture's role in the California economy and landscape test our resilience and entrepreneurial character. The business of grape growing and winemaking thrives when it is attentive and prepared for the challeng...
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