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Direct to Consumer: Tips to Improve the Effectiveness of Your Email Marketing

How to systematically get more responses, sell more wine and build stronger relationships with your clients.
Oct 2008 Issue of Wine Business Monthly
After reading 1,980 emails from wineries, I have seen a wide range of approaches to the marketing of wine. Successful email marketing extends beyond great graphics, wonderful copywriting and processing email orders. There is, in fact, a way to systematically improve your results to achieve more sales from your email marketing efforts. Here's how. The following are a typical series of steps involved when sending an email blast to your list. T...
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