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September 2008
Consumer Direct: Email Marketing Best Practices
How to build a larger and more effective email list to increase winery sales.
by Mitch Tarr
:link { color: blue } :visited { color: purple } Wineries looking to extend their sales commonly ask questions about email's role in their direct to consumer marketing plans. They want to know about the skills and time needed to do it well, the return they can expect via this channel and whether it only works for large brands. In June of 2007, ZinMarketing studied the email marketing practices of North American wineries with the goal of understanding how wineries currently are u...
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