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August 2008
2008 Consumer Direct Sales Survey Report
Best practices of successful direct-to-consumer sales programs.
by Lesley Berglund and Mary-Colleen Tinney
:link { color: blue } :visited { color: purple } Recent reports of declining consumer direct sales are not true--at least not for wineries running some of the most respected direct-to-consumer (DTC) programs in the wine industry. 2007 saw significant increases over 2006 in all three major DTC channels (tasting room, wine club and e-commerce). This good news holds true across the board for small, medium and large wineries. (Chart 1) Wineries of all sizes are planning to...
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