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August 2008
Packaging: The Thought Behind A Wine Label
Ten stances on brand positioning through the eyes of a designer.
by Tony Auston
:link { color: blue } :visited { color: purple } Wine is a product category like no other. The closest comparison in the United States would be breakfast cereal brands. Like breakfast cereals, wine has a multitude of products competing for consumer attention on the grocery store shelf, often taking up an entire aisle, sometimes two or three. Each brand must, therefore, catch the consumer's eye and communicate its message as quickly as possible. Also, like cereals, w...
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