Direct to Consumer Sales Update: Who Buys Wine Direct?

Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers

July 2008

by Barbara Insel, President and CEO, Stonebridge Research Group, LLC

The wine industry is not immune to the economic environment. Weak fourth quarter sales brought the annual growth rate for total wine sales for 2007 down to 7 percent for the year, down from more than 9 percent in 2006. The fourth quarter was also tough on winery direct sales, based on our Stonebridge/New Vine Logistics Direct Sales Index1, with shipments actually falling by more than 4 percent after several years of solid growth. Sales have re...

» Article access restricted to registered members of winebusiness.com/winejobs.com

Already a Member?

Click the button below to sign in:

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

subscribe to print | archive | advertise | 800-895-9463

Copyright© 1994-2013 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.