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July 2008
Direct to Consumer Sales Update: Who Buys Wine Direct?
by Barbara Insel, President and CEO, Stonebridge Research Group, LLC
The wine industry is not immune to the economic environment. Weak fourth quarter sales brought the annual growth rate for total wine sales for 2007 down to 7 percent for the year, down from more than 9 percent in 2006. The fourth quarter was also tough on winery direct sales, based on our Stonebridge/New Vine Logistics Direct Sales Index1, with shipments actually falling by more than 4 percent after several years of solid growth. Sales have re...
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