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July 2008
Retail Sales Report: New Brands Proliferate, Though Established Brands Dominate Sales
by Mary-Colleen Tinney
New brands are flooding the retail market. According to research from The Nielsen Company, there have been over 3,300 new brand introductions into U.S. food stores since 1999. Unsurprisingly, not all new brands have been successful. Of those 3,300 introductions, about 2,800 survive--accounting for 70 percent of the brands available in the food store channel today. "The category is growing really strongly and that provides opportunities for new entries," said Brian Lechner, client director at th...
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