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How American Consumers Select Wine

Jun 2008 Issue of Wine Business Monthly
Photo: Scott Summers. Plaza Liquors and Fine Wines, Sonoma, CA SO HOW DO AMERICANS choose which bottle of wine to buy when they are in a retail store or a restaurant? According to a new global research study, their reasons may not be that different from other consumers around the world. It turns out that American consumers who are faced with an intimidating wall of wine at grocery st...
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