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June 2008
Retail Sales Report: Wine Sales Still Thriving
Retailers evolve as customers change where and how they buy wine.
by Mary-Colleen Tinney
BEYOND THE PASSION for and craftsmanship of winemaking, sales are the most important aspect of the wine industry. Even the most finely crafted wines couldn't be made if the market for them didn't exist. With unprecedented growth of the wine category amid an uncertain economy, several seemingly contradictory trends are converging. While the American economy is plagued by a downturn, wine sales continue to thrive--especially at the higher price points. Though consumer research indicates Americans...
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