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May 2008
Industry Roundtable: Street Warriors
The life of a wine salesperson as told by three industry veterans, who remind us that relationships are at the root of all successful sales stories.
by Lance Cutler
(Left to Right): Leslie Miller, Bob Subaie and Jim Lara Years ago in the mid-1980s, I ventured out from my role as winemaker to begin working markets selling the wines I was making. The world of the wine salesman fascinated me. They were knowledgeable about wines from all over the world. They knew prices and deals. They drove hundreds of miles every day, collected parking tickets...
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