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April 2008
Winery and Vineyard Trademarks
The steps every winery or vineyard owner must follow when defending their trademark or a brand.
by Richard Keenan
It's no surprise that the likelihood of trademark disputes is increasing in the wine business. Wine brands have proliferated, and they risk colliding. The same can occur with trademarked vineyard names. There were 406 new wineries and 70,000 COLAs (Certificate of Label Approval) in 2005, and there were 3,751 trademarks held by owners whose names included the word "wine" and 2,320 trademarks that included the word "vineyard." Figure 1 illustrat...
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