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April 2008
How Wines of Chile is Marketing Wines to U.S. Sommeliers
by Lisa Shara Hall
In January, Wines of Chile, a promotional organization aimed at raising the profile and perception of Chilean wines, brought a contingent of American-based wine professionals to Chile. The point of the event, called the Sommelier Symposium, was to educate the 10 sommeliers, all from top tier restaurants, about the higher-end wines, viticulture and terroir of Chile. Who Was Invited and the Initial Comments New York sommeliers were best represented. Laura Maniec from B.R. Guest Restaurants, Mich...
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