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April 2008
Marketing Wine: Peel-Off Labels Seen as Powerful Tool for Reaching Customers
New multi-part labels called 'the 24-hour salesperson for wineries.'
by Cyril Penn
p.c1 {text-align: justify} A new concept in wine labeling-peel-off labels-is starting to be used by some wineries that see it as a way to build brand awareness while helping consumers remember wines they've enjoyed. Peel-off labels are used in consumer goods categories such as frozen foods and pharmaceuticals, to be sure, but their use in the wi...
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