Retail Sales Report: Riesling A Key Driver in Sales Growth
Apr 2008 Issue of Wine Business Monthly
One of the most notable trends in wine sales over the last few years is the growth of Riesling. As consumers become more comfortable in the wine industry and expand their flavors and varietal choices, many are turning to Riesling. The varietal had the strongest growth rates for all white wines in the last year, though off a small base. Chris Lynch, chief marketing officer at BWE (formerly Beam Wine Estates, which was recently purchased by Constellation Brands), has high hopes for the future of ...
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