The Coming Grape Shortage
An analysis of California's wine grape demand and supply.
Apr 2008 Issue of Wine Business Monthly
Editor's Note: This article represents the conclusions from a presentation by the author at the 2008 Unified Wine and Grape Symposium on Jan. 29, 2008. The original presentation covered a lot of detailed methodology for analyzing and projecting grape demand and supply, which will be highlighted rather than repeated. Like impressionistic art, one often has to take a distant view to gain perspective. Standing too close merely produces a fuzzy sense of the overall picture. Focusing on just the pri...
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