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March 2008
Retail Sales Report: Imports by Varietal
A closer look at how and why import producers plan to increase sales here in the U.S.
by Mary-Colleen Tinney
The second-largest wine market in the world by volume and growing, the United States, has become the most attractive market for imported wines. At his annual Unified Wine and Grape Symposium address, wine industry analyst Jon Fredrikson of Gomberg, Fredrikson & Associates (GFA) reported that, according to GFA estimates, imports accounted for 31 percent of total U.S. sales in 2007, the first time in history imports have surpassed 30 percent. Additionally, there is a huge base of potential cor...
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