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February 2008
Industry Roundtable: Humor in the Wine Trade
Three winemakers share their humor in a serious way.
by Lance Cutler
Humor is illusive. What is funny for one person, very often does not tickle the next. The wine industry, which dedicates itself to making fine wine, tends to be serious business. Poking fun at wine commerce, laughing at yourself and reveling in the jokes that Mother Nature presents you can be a dubious marketing strategy. Nevertheless, it has been done. For this month's roundtable I gathered two friends who have bravely insinuated their sense ...
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