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February 2008
Future of the California Wine Industry
Wineries can expect U.S. consumption trends to continue and global competition to increase in the near future.
by Stephen Rannekleiv
The consumption of wine in the United States has been steadily increasing for more than 20 years. From 1994 to 2006, wine consumption rose by more than 50 percent, from less than 200 million cases per year to more than 300 million cases per year. Although California produces 90 percent of U.S. wine and the growing consumption of wine has benefited California more than any other state, the current market is not without its challenges. Rising land prices and lower prices for grapes are squeezing p...
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