The Cost of Counterfeits
Don't be fooled. Find out about this growing threat to wineries and what you can do to protect your brand and bottom line.
Jan 2008 Issue of Wine Business Monthly
Wine, as with many other products, is becoming a target for counterfeiters. In the globally connected world today, any item that commands a premium price by virtue of brand value can be, and generally is, subject to counterfeiting. To deal with this problem, one needs to understand the risks and costs to the winery and its brand presented by the counterfeiting threat. The wine industry can learn much from efforts being made in other industries to fight fraud. Hewlett-Packard Company fights to d...
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