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January 2008
On-Premise Report: Distilling the Grape
A look into the world of grape-based vodkas, who's making them and how they're being marketed in on- and off-premise arenas.
by Liza B. Zimmerman
The vodka category has been exploding on the United States market for some time now. It has been the number one spirits category for years and shows few signs of slowing down. Consumers can't seem to get enough new flavors and multiple distillations. Until a few years ago, most of the action in the category was a race to see who could come up with the next greatest flavor, tallest most elegant bottle or source it from the least-expected country (who would have imagined a vodka from France before...
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