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January 2008
Retail Sales Report: Alternative White Varietals Driving Sales Growth
by Mary-Colleen Tinney
Over the last several years, the alternative white varietals category, which includes Pinot Grigio/Gris, Sauvignon Blanc and Riesling, has been one of the key drivers of growth in the overall retail sales market. With the higher-quality wines available to an interested marketplace and only limited barriers for growth, the continued development of the category seems assured. There are several reasons consumers are increasingly more attracted to the alternative white wines, which are sometimes kn...
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