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December 2007
THE RESEARCH GAP: Australian Wine Research Institute
Australian wine producers reap benefits from investing in innovation and delivering exceptional value at different price points to consumers worldwide.
by Rae J. Blair and Isak S. Pretorius
The Australian wine sector has evolved from a predominantly fortified wine sector into one of the world's most successful and profitable exporters of branded table wine--distinct, consistent and deliverable. Our market developers have worked hard toensure Australian wine has been accepted by the world's wine consumers. This has come about not by evolution through centuries of tradition but earned by our capacity to deliver exceptional value at various price points. This comes as no surprise--aft...
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