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December 2007
The Perfect Storm, Revisited
Authors review Granholm court ruling, make predictions and say how wineries can stay ahead during dynamic times that will ultimately benefit the consumer.
by Deborah Steinthal and John Hinman
In late 2005, keying off the landmark May 16, 2005 Granholm Supreme Court decision1 and its immediate effect on the industry, we published "U.S. Wine Market Liberalization."2 We predicted that five interlocking dynamics would have a cataclysmic impact on all tiers of the United States wine industry: (1) Globalization of Supply and Demand. More informed consumers are upping the ante, compelling wine regions to ship more affordable, higher quality wine. Traditional producers such as France and Ca...
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